Few paragraphs from this eBook is as follows:-
Create A Mailing List
This is absolutely - without a doubt - the most vital and necessary tool for your business! It is so EXTREMELY important to have a mailing list that entire websites, e-books and courses have been written on the subject.
This is your ULTIMATE tool for your success. You've probably heard the phrase... "The Money Is In The List". Trust me... No words are truer! You need to have a mailing list and keep in touch with your website visitors to bring in new business.
And here's where many fail: You CANNOT simply put a small text link or graphic on your site that reads "sign up for our mailing list". That won't cut it. NOT EVEN CLOSE! Who cares? REMEMBER - You need to be a SUPER Salesperson online!
Be creative and find ways, whatever it takes, to get customers to sign up to your list. Once a customer is on your mailing list, they're a prospect (and hopefully a new customer) for life! Repeat sales will be the lifeblood for your business. Offer a freebie... ANYTHING... Your first born child (just kidding)... something of value - something to persuade your visitors to sign up to your list. It's that important! Here's a few ideas:
- Offer a discount coupon or special promo to those who sign up... - Offer a free email course; I.E. Crafting, Decorating Ideas, How to build a coffee table under $50, etc... - Promote a contest or drawing that every new subscriber will be entered into... - Offer a special "Members Only" section for all subscribers...
And promote your mailing list EVERYWHERE possible! In your email, on your website, your auctions...EVERYWHERE! Find clever and unique ways to get your list information out there! Use your own creativity and come up with some "never before seen" ways to attract new subscribers! Browse the net and see what other retailers are doing. Hell, this is so important that many websites actually setup an entire domain name just for their opt-in list!
Then, once you're ready to setup your new mailing list, we highly recommend Aweber. They are TOP NOTCH, provide a smorgasbord of resources, and they are EXTREMELY affordable. Plus, they offer a RISK FREE 30 Day Test Drive! If you don't have a mailing list... start one today!