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Jab, Jab, Jab, Right Hook - Gary Vaynerchuk

Jab, Jab, Jab, Right Hook

Author Gary Vaynerchuk

  • Published: 2013-11-26
  • Category: Marketing & Sales
4.5 Stars
4.5
From 18 Customers Review
Price: $18.99

Description

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Top Customer Reviews

  • Businesses owner

    5
    From Aaron Ideal Teak
    Excellent read !
  • Best Read Ever

    5
    From Giorgio Taverniti
    Anyone serious about social media needs a copy of this book a must have..I actually bought 2 copies.
  • The one and only book you'll need

    5
    From MrKHanYay
    It's amazing to see that none of my competitors have been utilizing the skills I have learned from reading this book. It's truly a wealth of information that hits all the major social networking websites and mobile apps of this current day and age. Gary sets the standards high, which in turn has us thinking high standards for ourselves. Don't read this book because I don't want you to know what I know ;)
  • Feel overwhelmed with social media? This will help - guaranteed

    5
    From DG4ITunes
    I saw a tweet from someone who showed a picture of his analytics results crediting this book so I downloaded it and read it in a few hours. I will certainly re-read regularly. No more mystery about social media - thanks Gary!