“The heart of business”
Please Note: This is a summary and analysis of Simon Sinek’s “Start With Why,” not the original book. We summarize and analyze each chapter to help you better understand the original.
Simon Sinek discovers that the key to a successful business is knowing the reason behind your existence, your “Why”. Without this “why” you’re merely competing on superficial traits that constantly fluctuate with the market: price, quality and strategy. The “why” is a set of principles or a vision for the future that should guide everything the organization does. Starting with “why” and working outwards will create stronger companies, improve business, and make our lives better collectively.